About Me - LEX

“I love the way that Alex focuses on the nature, quality, and emotional impact that users experience, rather than showcasing ‘what the machines can do.’ For Alex, feeling is as important as function, as is his delight in the mysteries and secret pleasures that fill his work.” Peter Gabriel

BIO

Alex is a highly acclaimed and internationally award-winning artist and designer known for his innovative merging of cutting-edge technology and art, creating captivating works that push the boundaries of artistic expression and engage on a visceral level.

Alex was the creator of a groundbreaking and hugely successful AR Art Exhibition at the AGO. This immersive digital intervention art show disrupted thought-provoking commentary with augmented reality, gaining much international recognition through awards and press, and even capturing the attention of Apple CEO Tim Cook, who came for a private tour.

Alex’s work has been exhibited at prestigious institutions worldwide, including MOMI in New York and the National Museum in Singapore. His talent has been recognized by esteemed organizations, such as the BBC and the Tate in London, solidifying his status as an influential figure in the digital art world.

In addition to several design collaborations with musician Peter Gabriel, Alex has worked with renowned artists and institutions, including director Wes Ball (Maze Runner), MIT, the Royal Shakespeare Company (UK), and Brian Froud (Dark Crystal and Labyrinth), highlighting Alex’s ability to seamlessly blend technology, art, and storytelling.

Selected Presentations & Workshops

2019 ‘Culture and Innovation’, Presentation and Round Table, The Meet Centre, Milan, Italy

2019 ‘Art and Accessibility’, Presentation and Round Table, The National Gallery, Singapore

2018 ‘The Art of AR’ Presentation, Valencia, Spain

2017 ‘The Art of AR’ Presentation, Museum Next, New York

2017 ‘Digital Narrative Reality in 360 ° ‘ Seminar for PROMÉXICO, Mexico City

2017 ‘Virtual Storytelling’ AMAPRO Seminar Conference for AMAPRO, Mexico City

2016 ‘Postcards from the Leading Edge: AR and VR’, OMDC’s Digital Dialogue in Toronto

2014 ‘Reaching Young Audiences through Film and Digital Media’, Panellist at TIFF Kids, Toronto

2012 ‘Extending the 360 Property into a Pervasive Experience’ Presentation and Panel Member at Merging Media Conference, Vancouver

2012 ‘Artistic Genius’ Keynote Presentation at the Multi-PlatFORUM 2012 in Regina, Canada

2010 ‘The Craft of Transmedia Writing’ Presentation for Television Animation Conference & Workshops at the Ottawa International Animation Festival in Canada

2009 Presentation and workshop for The Film Academy in Ludwigsburg, Germany

2007 Presentation for BTV, Bradford, UK

2004 Presentation and workshop for Hamar University in Norway on ‘Emotional Gaming’

2004 Key note presentation at the ‘Games and Story Telling Conference’ at the Helsinki School of Art and Design, Finland

2004 Presentation and workshop for the Crucible Research Studio, Finland

2004 Presentation and workshop for Submarine’s Crossmedia Symposium and Workshop Amsterdam

2003 ‘Between Games and Art’ Lecture at HGO (Högskolan på Gotland), Sweden

2003 Two presentations at Adelaide International Film Festival, Australia

2003 Presentation at ‘Crossover Australia’, South Australia

2002 Masterclass for Channel 4, London, UK

2002 ‘Creative Alchemy’ Masterclass for BAFTA’s, London, UK

2001 Presentation at USC ‘Entertainment in an Interactive Age’, LA, USA

1998 Presentation at the ‘Digital Story Telling Festival’, USA

1999 Presentation at ‘Interaction and Emotion’ Conference in Denmark

1998 Presentation at the Festival of New Cinema and New Media of Montreal, Canada

1997 Workshop and presentation at ‘Opera Totale’, Venice, Italy

1996 ‘The Artist Speaks’ address to the ELIA conference in Lisbon, Portugal

1995 Key note presentation at the CILECT World Congress of Film Schools in Oaxaca, Mexico

Selected Exhibitions

Awards

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